I stumbled upon this article from the Miami Herald while googling for rum pages. It’s interesting, talking about how “fashionable” rum is becoming, and how the rum market is growing. This isn’t news, really, but putting this in print is a blow to rum connoisseurs who’ll soon be paying more for their rum once the dandies find out it’s so damn good. Look at what they did to tequila! Some time ago you could find great tequila at excellent prices, but the unwashed masses caught on to its tastes and started buying it, which drove the prices up, and the stock down, which drove the prices up… And then came “designer” tequilas, which drove the prices up even more. Tommy Bahama is already doing this to rum, marketing some less-than-good (from what I’ve heard) bottling from R. L. Seales. Designer rums, egads!
And rum is so much better than tequila! Rum has an incredible range of tastes, from molasses to cane sugar rums, to agricoles and cachacas. And rum has been made for hundreds of years, with finesse and skill. Just wait until the masses get their hands on this stuff. I can easily imagine the day when I’ll be reminiscing about a $35 bottle of Ron Zacapa Centenario 23-year-old.
Well, there are some good things about this “new rum scene” – like the new all-rum bars like the Rumba here in Boston. I like that, even though I’ve yet to visit the place. Bars that stock more – and different – rums are definitely a good thing. And maybe rum companies will step up the quality, and it’s even possible that some new designer rum will actually be good enough to buy, and yet cheap enough to buy twice.
Personally I think this up-and-coming rum thing is a bad thing. There are hundreds of rums I have yet to taste, and I don’t want to buy them at yuppie designer prices.
Let’s hope the unwashed masses stick to vodka.